ROBERT SWAN, OBE

Keep It Cool patron, Robert Swan, OBE is one of the world’s preeminent polar explorers and environmental leaders.  The first person to walk to both the North and South Poles, Robert’s lifetime goal is working towards the preservation of Antarctica as the last great wilderness on earth by the promotion of recycling, renewable energy and sustainability to combat the effects of climate change.  To this end he founded the group 2041.

2041

2041 undertakes to inform, engage and inspire the next generation of leaders to take responsibility, be sustainable, and know that now is the time for action in policy development, sustainable business generation and future technologies.  This is vital because, in the words of Robert Swan OBE, “Decisions made by today’s youth will impact our entire planet’s ecosystem and the future of life on earth”.  In the year 2041 the Protocol on Environmental Protection to the Antarctic Treaty (commonly known as the Madrid Protocol) could potentially be modified or amended.  2041 aims to work towards the continuing protection of the Antarctic Treaty so that the last great wilderness on earth is never exploited.

More information on Robert Swan, OBE and 2041.